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注释和参考资料（第5页）

14.RobinMcKie，“HumansHuntedforMeat2MillionYearsAgo，”

Guardian（Sept.22，2012），http:.theguardian.science2012sep23human-hunting-evolution-2million-years.

15.DanielLieberman，“TheBarefootProfessor:ByNatureVideo”

（2010），http:.youtube.watch?v=7jrnj-7YKZE.

16.GaryRivlin，“SlotMachinesfortheYoungandActive，”

NewYorkTimes（Dec.10，2007），http:.nytimes.20071210business10slots.html.

17.KaraSwisherandLizGannes，“PinterestDoesAnotherMassiveFunding—$225Millionat$3.8BillionValuation（Confirmed），”

AllThingsDigital（accessedNov.12，2013），http:allthingsd.20131023pinterest-does-another-massive-funding-225-million-at-3-8-billion-valuation.

18.B.Zeigarnik，“UberdasBehaltenyonerledigtenundunderledigtenHandlungen.”

PsychologischeForschung9（1927）:1–85.

19.EdwardL.DeciandRichardM.Ryan，“Self-determinationTheory:AMacrotheoryofHumanMotivation，Development，andHealth，”

CanadianPsychologyPsychologieCanadienne49，no.3（2008）:182–85，doi:10.1037a0012801.

20.AlexiaTsotsisandLeenaRao，“MailboxCostDropboxAround$100Million，”

TechCrunch（accessedNov.29，2013），http:techcrunch.20130315mailbox-cost-dropbox-around-100-million.

21.Quantcastaudienceprofileformahalo.（accordingtoJasonCalcanis），Quantcast.（accessedJune19，2010），https:.quantcast.mahalo..

22.GrahamCluley，“CreepyQuoraErodesUsers’Privacy，RevealsWhatYouHaveRead，”

NakedSecurity（accessedDec.1，2013），http:nakedsecurity.sophos.20120809creepy-quora-erodes-users-privacy-reveals-what-you-have-read.

23.SandraLiuHuang，“RemovingFeedStoriesAboutViews，”

Quora（accessedNov.12，2013），http:.quora.permalinkgG922bywy.

24.ChristopherJ.Carpenter，“AMeta-analysisoftheEffectivenessofthe‘ButYouAreFree’Compliance-GainingTechnique，”

CommunicationStudies64，no.1（2013）:6–17，doi:10.108010510974.2012.727941.

25.JuhoHamari，“SocialAspectsPlayanImportantRoleinGamification，”

GamificationResearchNetwork（accessedNov.13，2013），http:gamification-research.cc201307social-aspects.

26.JosefAdalian，“BreakingBadReturnstoItsBiggestRatingsEver，”

Vulture（accessedNov.13，2013），http:.vulture.201308breaking-bad-returns-to-its-biggest-ratings-ever.html.

27.MikeJanela，“BreakingBadCooksupRecord-breakingFormulaforGuinnessWorldRecords2014Edition，”

GuinnessWorldRecords（accessedNov.13，2013），http:.guinnessworldrecords.news20139breaking-bad-cooks-up-record-breaking-formula-for-guinness-world-records-2014-edition-51000.

28.GeoffF.KaufmanandLisaK.Libby，“ChangingBeliefsandBehaviorthroughExperience-Taking，”

JournalofPersonalityandSocialPsychology103，no.1（July2012）:1–19，doi:10.1037a0027525.

29.C.J.Arlotta，“CityVilleTopsFarmVille’sHighestPeakofMonthlyUsers，”

SocialTimes（accessedNov.13，2013），http:socialtimes.cityville-tops-farmvilles-highest-peak-of-monthly-users_b33272.

30.Zynga，Inc.，Form10-KAnnualReport，2011（SanFrancisco:filedFeb.28，2012），http:investor.zynga.secfiling.cfm?filingID=1193125-12-85761&CIK=1439404.

31.LukeKarmali，“MistsofPandariaPushesWarcraftSubsover10Million，”

IGN（Oct.4，2012），http:.ign.articles20121004mists-of-pandaria-pushes-warcraft-subs-over-10-million.

第五章

1.“TaiwanTeenDiesAfterGamingfor40Hours，”

TheAustralian（accessedNov.13，2013），http:.theaustralian..aunewslatest-newstaiwan-teen-dies-after-gaming-for-40-hoursstory-fn3dxix6-1226428437223.

2.JamesGregoryLord，TheRaisingofMoney:35EssentialsTrusteesAreUsingtoMakeaDifference（Seattle:NewFuturesPress，2010）.